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Navigation on your website should be as easy as possible for your visitors. No one should be wondering what the upcoming step is to proceed in the site - hit them over the head with the information! If it's not obvious, visitors will get annoyed and surf on to another website that's easier to use.
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A very important factor in developing a campus housing site is to make sure to place a lot of information on it. However, once you have put a lot of information on it, your visitors will need a simple way to access it. You should provide a search alternative where they can find what they are looking for by typing in the keywords. If it is very simple to find any information they are searching for, they will keep coming back to your campus accommodation website to get the info.
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Pages that frequently cause visitors to leave your website are called "leaky pages". You should frequently check you website for "leaky pages". In a attempt to get more clicks on those pages, you should regulate the design and copy of the pages. This may help you in getting more clicks or purchases on your page.
There should be a link prepared and waiting to another relevant page on the site at the end of every article. Guide your readers back to your site, rather than letting them attain a dead end - and leaving for another site entirely! You want to keep them hooked on your website, because the longer they spend there, the better for your metrics - and the more likely they are to get back.
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